From Problem to Profession

What if the key to starting your own successful business was hiding in plain sight—inside a frustrating, everyday problem?

In From Problem to Profession, Richard Erschik shares the true story of how he turned a single overlooked problem in the trade show industry into a $10+ million company—without tech, investors, employees, or hype. In this book, he hands you the blueprint to do the same.

This is not another get-rich-quick scheme or startup fantasy. It’s a cloneable, common-sense strategy for spotting real-world problems, solving them simply, and turning your solution into a profession. With humor, humility, and hard-earned wisdom, Rich walks you through every step—from idea, to income, to independence.

✅ Read how he did it based on an overlooked problem
✅ Learn how to spot business-worthy problems around you
✅ Validate your idea without risking everything
✅ Build a fix that people will pay for
✅ Turn your fix into a repeatable, sellable service
✅ Grow smart, scale sustainably, and even pivot to teaching like Rich did

Whether you’re just starting out, thinking about a side hustle, or ready to reinvent your career—this book is your practical guide to finding your own “cloneable breakthrough.”