My 50-Years in the Trade Show Industry

Enlightening for the novice, entertaining for the pro, transparency for all. This book chronicles 5-decades in the life of trade show industry entrepreneur and pioneer, Richard Erschik. From having been a successful exhibitor, a national sales lead management service business founder and CEO, and an international exhibitor educator, trainer, and trade show consultant; it has been this writer's mantra that, "Trade shows don't COST, they PAY!" And that , "ROI from trade shows lies in the results, the leads, not in the activity of generating them." Relatable content includes, 'Real world stories' - 'Unprecedented statistics' - '23 aclaimed publicatoin articles.'